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CLUE will launch an aggressive campaign, through multiple channels, to build a community through the collection of paid memberships and sponsorships. The intent is to migrate from a group of unpaid supporters to paid members in order to build a political constituency as well as generate the revenue necessary for CLUE's operation.
CLUE has been federally incorporated since 1998. From that time, it has had very little revenue, generally from sporadic and unsustainable sources. preventing the group from initiating any programs or services that could not be done completely through volunteer help. Based on perceived needs of the Canadian FOSS1 user and developer communities, CLUE undertook in early 2006 to broaden its mandate. The effective execution of this mandate requires stable and sustainable sources of revenue. As well, some of the policy-related initiatives implied by the mandate will benefit greatly if CLUE is able to demonstrate a constituency of citizens.
Over the years almost 2,000 people have signed on to the CLUE website, and have benefited from the minimal services which have been made available by CLUE volunteers. Informal polling has indicated than most of these people would become paid members of CLUE in the achievement of its stated mandate. As well, CLUE does not have significant awareness amongst its potential membership, and even many who are aware of CLUE do not know about its new initiatives.
Upon preliminary discussions with potential corporate sponsors, CLUE has determined that many vendors who provide open source products or services are supportive of the group's new mandate. To move such vendors from being merely supportive to active participants will require more awareness building, better relationships with the vendors, and a better understanding of the project initiatives intended to implement the mandate.
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